Types of SEO - White Hat, Black Hat & Grey Hat SEO

Search Engine Optimization (SEO) is a process that helps to bring your website at the top of the major search engines such as Google, Yahoo, Bing, etc.

There are three different types of SEO (Search Engine Optimization) techniques. 

 • White Hat
 • Black Hat
 • Grey Hat

White Hat SEO (also called Organic or Ethical or Natural SEO) is a technique that is properly based on search engines’ rules and guidelines, whereas, Black Hat SEO does not follow any guidelines of search engine. We always avoid black hat techniques.

White Hat SEO 

This technique is based on quality not quantity. Content is a very important factor in SEO building. So always use quality content and keywords those are relevant to website or Blog. It may take some time to rank at the top, but always build quality backlinks and drive relevant traffic from relevant people. Main focus is to promote accessibility.

Mentioned are some White hat Techniques 

• Unique and high quality Content
• Keywords those are relevant to website
• Focus on quality not quantity
• link building to improve link popularity

Black Hat SEO 

Black hat SEO techniques (also called unethical SEO) focus only on search engines and not a human audience. Main attention is to get quick search engine results through keywords stuffing, link farming, etc. It can get website penalized by or banned from search engine.

Mentioned are some Black hat Techniques that we never use 

• Keyword stuffing
• Hiding text and links in website/webpage
• link farming
• Doorway pages
• Cloaked pages, etc.

Grey Hat SEO

It is a combination of white hat and black hat techniques. This method does not follow all search engines’ rules and guidelines. This technique is also produce quick results.